The Marketing Department at Skincity is responsible for strengthening the Skincity brand and concept, attracting new customers and building loyalty to drive sales, profit and growth for the company.

How do we do it?

  • By developing and gatekeeping the Skincity brand and concept keeping it consistent through every aspect of our business. Our job also includes protecting our position as the leading actor within professional skincare.
  • By finding the most profitable ways to acquire new customers through digital advertising, payed influencer collaborations, optimizing our organic traffic, improving conversion on the site and much more.
  • By crafting, negotiating and planning our promotional campaigns targeting both new and existing customers. We put together our GWPs including designing and producing Skincity branded accessories.  We also launch new brands and references frequently.
  • By triggering our customers to come back through tailored content published through email marketing, social media etc. We are constantly looking at new relevant channels and ways to increase our customer loyalty.
  • By expanding to new markets like Norway and Finland.
  • In the fall, we are also developing our analytics function enabling us to gain deeper customer insights and improved follow up on results so that we more easily can optimize to become even better. 

Möt några av kollegorna på Marknadsavdelningen

What is it like to work at Skincity?

Working on Skincity is to be part of a fast-paced journey forward with development in focus. No matter what department you work on, you become a significant part of the team whose ideas and initiatives are encouraged. We are convinced that that part of our success is based on our cooperation, having fun at work and caring for each other.

Something we share is the passion for professional skin care and makeup and you are encouraged to learn more about this amazing world, no matter what role you have.


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